Sausage in the gallery as a masterpiece: Steinex launches TV campaign

Steinex, a leading producer of sausages and meat products, is pleased to announce the launch of its new campaign called "Master Sausages". The aim of this campaign is to increase customer knowledge and awareness of the Steinex brand and to showcase its products as artistic artefacts in the sausage sector.

The campaign focuses on our main product, the Steinex sausage, which plays a key role in the spot. The spot was shot in the unique space of Prague's Smetana Gallery and presents, with exaggeration and slight provocation, our sausage as a work of art. We want to express in this way that our sausages are not only tasty, but also the result of the mastery of our butchers and the whole team.

Jiří Plachý, Managing Director of Steinex, said, "It is the mastery of our butchers and all our employees that make our popular and premium sausages irresistible. We want to show that we are innovative and not afraid to experiment."

Steinex's long-term strategy is to specialise in the sausage category, which is represented in a large number of traditional chains and online retailers. Our customers can expect the quality and taste they have found in Steinex products for many years.

This campaign also has the ambition to elevate a product, the sausage, which is often perceived by the public as something common, to a higher level and give this product a better reputation. Our aim is to bring the quality of the sausage to consumers with the best crunch that anyone who has ever tasted a great sausage knows.

A ten-second TV spot from the "Master Sausages" campaign will be broadcast on Nova and FTV Prima during September. The campaign will also appear on the Makro chain's in-store radio.

The entire creative concept and media strategy of the campaign was developed by Czech Promotion, an agency that works with us to achieve our goals.

Steinex is proud of its long tradition of sausage and meat products and we believe this campaign will bring our products to a wider audience and refresh the view of our sausages as masterpieces. We are ready to continue to innovate and bring premium dining experiences to our customers.