JAs the leading Czech manufacturer of hot dog sausages, we are excited to introduce our new concept Steinex Express Hot dog. Here are some of the main marketing arguments we would like to to highlight when promoting this innovative product:

• Convenience: Our packaged hot dogs are perfect for busy individuals who crave a delicious and satisfying meal on the go. With the convenience of microwave heating, our product offers a quick and hassle-free solution for a tasty hot dog without the need for a grill or steamer.

• Quality ingredients: we pride ourselves on using high quality ingredients for Steinex Express Hot Dog. Our hot dogs are made with high quality ingredients and high meat content. Our American buns are soft and moist when heated, providing a delicious and authentic taste that our customers can trust.

• Freshness: the Steinex Express Hot Dog are individually wrapped in a protective atmosphere to protect them against any contamination. Once heated in the microwave, the result is a hot and juicy hot dog that provides a satisfying and delicious experience.

• Customisation: our product allows for customisation so customers can add their favourite extras, sterilised vegetables, fried onions or sauces to create the perfect hot dog. This option provides the ability to personalize each vendor simply and inexpensively. It also allows consumers to customize the hot dog to their taste preferences.

• Versatile: Our packaged hot dogs can be enjoyed anytime, anywhere. They're perfect for a quick and tasty meal at home, at work or even when camping or traveling. The versatility of our product makes it a convenient and versatile choice for hot dog lovers.

In short, Steinex Express Hot Dog offers convenience, quality ingredients, freshness, customization
and versatility, making them an irresistible choice for hot dog enthusiasts who want a delicious
and comfortable experience.

What is the STEINEX EXPRES hot dog concept?

• A quick and inexpensive hot fast food solution for those who want to offer hot dog products
• Easy and time-saving hot dog preparation in places where there is no equipped kitchen or barbecue corner
• Suitable solution for outlets with a low number of hot dog sales
• Suitable solution for mobile points of sale (also suitable for carriers as a warm snacks for passengers travelling by bus, train or plane
• A suitable solution for expanding the fast food offer to include veggie products (meatless products) in the form of hot dog - a super solution for an expanded menu for meatless snack lovers
• Low-cost option for selling fast food without the need for trained staff
• Economically easy to calculate profit - all items are weighted to the same weight 110g - simply calculate the selling price
• Can be kept in the refrigerator for up to 7 days after thawing - no risk of loss through depreciation for expired ones goods
• The products are individually packaged - simply unpack them and heat them up quickly after ordering by a customer
  

What do STEINEX EXPRES hot dog products contain

• The products of the STEINEX EXPRES HOT DOG concept are composed of high quality hot dog sausage(hot dog classic or hot dog spicy) with a high meat content and fine bread. All this iswrapped in foil and labelled with the ingredients.
• Separate collection forms STEINEX EXPRES VEGGIE SNACK – trendy products consisting of a meat-free snack (plant-based products) and bread, packed in special foil).

How to prepare STEINEX EXPRES hot dogs?

The products are delivered frozen, individually wrapped in special foil.
The preparation process is as follows:

• Remove individual pieces from the carton and place them in the refrigerator at a temperature up to 7°C. The product will be thawed in about 6 hours.
• Heating the product:
  • Heating in a microwave oven without removing from the foil
  • Heating in a paper dish after removing from the packaging

Pierce the packaging with a sharp object (tip of a knife). This prevents the packaging from pressurizing with steam that forms during microwave heating. Place the product in the microwave oven and set the power to 700W. Turn on the microwave (without grill or crispy effect) for 45 seconds. Remove the product from the packaging, add dressing, and serve.

Remove the dish with the product from the packaging. Place it in the microwave oven and heat (700W / 45s). Add dressing and serve.

Additional information

1) Thawing procedure:

• Thaw products at a temperature up to 7°C (standard refrigerator) for about 6 hours.
• After thawing, the products do not require any further preparation.
• A small amount of moisture or condensed water droplets inside the packaging with the products after thawing is not a defect. This water is released from the surface of the product during cooling and freezing, appearing as fine crystals under the packaging after freezing and turning back into liquid form after thawing.

2) Common handling errors:

• Heating for a short time or at low power: The product is cold or lukewarm, the hot dog inside is cold. If the recommended power (700W) and heating time (45s) are not sufficient to fully heat the entire product to a serving temperature of 62°C (in the core of the product - i.e., in the center of the hot dog), we recommend testing heating with a different combination of power and time on the given device so that the core of the product reaches a temperature of 62°C or higher.
• Heating at higher power or for a longer time: Leads to visible changes in the surface of the bread (darkening) and cracking of the hot dog. The hot dogs are peeled, so there is no risk of "explosion" and tearing of the packaging and potential burns to the handler from hot juice or steam, but prolonged heating will cause cracking and sensory damage to the product.
• Heating an unthawed product: If the product is not thawed, we recommend first thawing the product in DEFROST mode and then continuing with the heating according to the recommended instructions.

Steinex, a leading producer of sausages and meat products, is pleased to announce the launch of its new campaign called "Master Sausages". The aim of this campaign is to increase customer knowledge and awareness of the Steinex brand and to showcase its products as artistic artefacts in the sausage sector.

The campaign focuses on our main product, the Steinex sausage, which plays a key role in the spot. The spot was shot in the unique space of Prague's Smetana Gallery and presents, with exaggeration and slight provocation, our sausage as a work of art. We want to express in this way that our sausages are not only tasty, but also the result of the mastery of our butchers and the whole team.

Jiří Plachý, Managing Director of Steinex, said, "It is the mastery of our butchers and all our employees that make our popular and premium sausages irresistible. We want to show that we are innovative and not afraid to experiment."

Steinex's long-term strategy is to specialise in the sausage category, which is represented in a large number of traditional chains and online retailers. Our customers can expect the quality and taste they have found in Steinex products for many years.

This campaign also has the ambition to elevate a product, the sausage, which is often perceived by the public as something common, to a higher level and give this product a better reputation. Our aim is to bring the quality of the sausage to consumers with the best crunch that anyone who has ever tasted a great sausage knows.

A ten-second TV spot from the "Master Sausages" campaign will be broadcast on Nova and FTV Prima during September. The campaign will also appear on the Makro chain's in-store radio.

The entire creative concept and media strategy of the campaign was developed by Czech Promotion, an agency that works with us to achieve our goals.

Steinex is proud of its long tradition of sausage and meat products and we believe this campaign will bring our products to a wider audience and refresh the view of our sausages as masterpieces. We are ready to continue to innovate and bring premium dining experiences to our customers.